The brand identity project for Stellar Bank represents a significant milestone in the banking industry, as it marks the official merger of two well-established financial institutions, Allegiance Bank and Community Bank of Texas. The merger, which was successfully completed on February 21, 2023, brought together the strengths and expertise of both banks under a unified brand identity—Stellar Bank.

The project kicked off with an in-depth exploration of potential brand concepts, which were carefully developed and refined over the course of four distinct rounds of conceptualization. Presented here is an overview of my part in that entire process.